The Best CRM Software for Hoteliers in 2023

The best CRM software for hotels is tools appropriately tailored to streamline customer onboarding and management practices by hotels, and help them mine, centralize and organize visitor data. 

As you read this article, you’ll learn about the best CRM software for the hospitality industry, its key features, and cost implications. However, we’ll first answer the question “What is CRM software for hotels?”

What is a CRM for Hotels?
Software 1: Flowlu
Software 2: Revinate
Software 3: Tripleseat
Software 4: Guestware
Software 5: CENDYN
Software 6: Access Hotel CRM
Software 7: Capsule CRM
Software 8: SevenRooms
Software 9: BookingWhizz
Software 10: Experience CRM
Summary

What is a CRM for Hotels? 

A CRM for hotels is a system designed to manage and improve the relationship between hotels and their guests. 

It serves as a central hub for collecting, organizing, and analyzing guest information and interactions​​.​​It also lets hoteliers have a better understanding of their customers to deliver personalized experiences.

Software 1: Flowlu 

Flowlu is a cloud-based customer relationship management software that helps enterprises of all sizes, in different kinds of industries. The hospitality CRM software helps teams manage the processes of generating leads. 

Flowu integrates with third-party solutions like Zendesk and Google Drive. It also integrates with payment solutions like Skrill, Stripe, and PayPal. The solution offers mobile applications for iOS and Android devices and provides support via emails and community forums. 

Key Features and Use Cases 

Key Features Use Cases 
Lead Management It allows businesses to capture and organize potential customer leads. This feature typically includes lead tracking, lead scoring, lead assignment, and lead nurturing capabilities to streamline the sales process.
Contact Management This feature helps enterprises manage their contact properly. It offers a centralized database for organizing and storing contact information. It also helps to manage communication history. 
Invoicing Flowlu’s invoicing feature helps users to create and send professional invoices to clients for services and products. 
Sales Pipeline Management Sales pipeline management tracks the progress of sales opportunities throughout the entire sales process. 

Pricing 

The software offers both free and paid plans. Its paid packages are: 

  • Team: 8 Users,10GB Storage: $39 / month
  • Business: 16 Users, 50GB Storage: $74 / month
  • Professional: 25 Users,100GB Storage: $149 / month
  • Enterprise: Unlimited Users, 1000GB Storage: $249 / month

Revinate is one of the best CRM for hotels due to being specifically designed for the hospitality industry, focusing on guest feedback, guest data analysis, and reputation management. 

Revinate helps hotels and other accommodation providers to improve user experience, guest satisfaction, make data-driven decisions, and manage online reviews.

Key Features and Use Cases

Key Features Use Cases 
Guest Feedback Management Revinate let’s hotels collect and manage guest feedback across all channels. These include post-stay surveys, email communications, and social media. It consolidates guest feedback in one place for easy analysis and response.
Guest Sentiment Analysis The software gauges guest sentiments from reviews and comments using natural language processing and sentiment analysis. 
It helps hoteliers to understand the strengths and weaknesses of their services, letting them make data-driven improvements.
Integration with Property Management Systems It integrates with numerous PMS and hotel software to synchronize guest data and streamline the feedback collection and analysis process.
Surveys and Campaigns It lets hotels create customized guest surveys and email campaigns to engage with guests and extract salient information.

Pricing 

Revinate has 3 pricing packages, these are the Starter, Pro, and Custom plans. However, the platform doesn’t make its fees open. 

Software 3: Tripleseat 

Tripleseat is a web-based event CRM software that’s designed for the hospitality industry. This software helps event planners, venues, and catering professionals to streamline the process of communication, bookings, and managing events. 

Key Features and Use Cases 

Key Features Use Cases 
Event Booking and Management It offers tools to create, manage, and track your events. This feature lets users set event details like dates, guest counts, and event types. 
Venue Management It provides a centralized database for venue information–including capacities, floor plans, and spaces. This helps to easily allocate spaces for programs. 
Inquiry and Lead ManagementIt enables event planners to handle leads and queries efficiently.
Proposal and Contract Generation Users can create professional proposals and contracts for clients directly within Tripleseat. This feature streamlines the process of sending and managing event agreements.
Event Calendar and Reminders The platform typically includes a calendar view to visualize upcoming events and manage event timelines. Users can set reminders and notifications to stay on top of event deadlines.

Pricing 

Tripleseat offers custom pricing. You’ll need to contact the company via its email, or website to know the precise fee. 

Guestware is one of the best customer relationship management and guest experience management software that’s designed to specifically streamline workflow

This software helps to enhance guest satisfaction, manage guest requests, and improve overall hotel operations. Based on Guestware’s latest update, some of its key features entail: 

Key Features and Use Cases 

Key Features Use Cases 
Guest Request Management This feature enables hotels to efficiently manage guest requests and preferences. 
It lets staff log, track, and fulfill guest service requests like room service, housekeeping, maintenance, and ensuring personalized service. 
Incident Tracking and Resolution Guestware assists hotels in managing guest complaints, incidents, and service recovery efforts. 
It helps track issues from report to resolution, ensuring that guest concerns are addressed promptly and effectively.
Task Management and Tracking The software allows staff to assign tasks to various departments and individuals, ensuring that guest requests and internal operations are handled efficiently.
Work Order ManagementIt includes a work order management module to streamline maintenance and repair tasks. This feature allows staff to create, assign, and track their work orders. 

Pricing 

Guestware doesn’t have a free version, and its smallest pricing starts at $112. It offers custom pricing that’s based on the number of rooms in your hotel. 

Software 5: CENDYN 

Cendyn is a cloud-based software and services provider that specializes in hotel customer relationship management (CRM), data-driven digital marketing, and revenue management solutions for the hospitality industry. 

It offers a suite of tools designed to help hotels and resorts enhance guest experiences, drive revenue, and improve overall operational efficiency. 

See also  Essential Analytics Software for E-commerce and In-store Retailers

The platform integrates various data sources to provide hotels with a comprehensive view of their guests, enabling personalized marketing and guest engagement strategies. Here are some of its key features and use cases:

Key Features and Use Cases 

Key Features Use Cases 
Guest Intelligence This feature allows hotels to gather and analyze guest data from various sources, such as reservations, social media, and feedback surveys, to gain actionable insights and better understand guest preferences.
Digital Marketing Cendyn offers a range of digital marketing solutions, including email marketing, marketing automation, and guest survey campaigns. These tools help hotels engage with guests across various touchpoints and drive direct bookings.
Loyalty Program Management Cendyn’s loyalty program solutions enable hotels to design and manage guest loyalty programs to incentivize repeat bookings and foster long-term guest relationships.
Data Integration and Analytics It integrates data from various hotel systems like central reservation systems, and property management systems. 

Pricing 

CENDYN, as with many other SaaS platforms, offers a custom pricing plan. Prices vary with your needs and the size of your hotel. 

Software 6: Access Hotel CRM 

Access Hotel CRM is perfectly fitted for all types of hotel operators, both big and small. It features powerful software that helps you connect, segment, engage, and measure visitors’ data.
The hospitality CRM helps increase customer loyalty and retention by using sales and customer data to create highly targeted offers and experiences, helping you to generate high return visits. 

With the guest data it provides, hotels can manage and automate communication with guests by aiding emails and follow-up messages.

Key Features and Use Cases 

Key Features Use Cases 
Unified Customer Database It brings together all customer data points to create a powerful single-customer view that lets you track your customer’s journey.
Marketing Automation It enables you to set up automated marketing campaigns that target your customers with personalized offers to improve loyalty.
Customer Segmentation and Profiling This feature helps to segment your customer base by interests, past spending patterns, characteristics, and preferences for more engaging and effective marketing communications. This leads to repeated bookings.
Feedback and Enquiries It helps to collect and manage customer feedback. It also improves response times for good customer experience and improved brand reputation.

Pricing 

Access offers a flexible and scalable payment structure that varies with your business needs. It doesn’t make its pricing public, thus, you’ll have to reach out to the sales team. 

Software 7: Capsule CRM 

Capsule CRM is a software that helps businesses manage contacts, sales pipelines, and other important customer-related information.

This software is tailored to help users organize customer information in one place, easily track conversations, highlight their history, and deliver a more personalized experience. 

Key Features and Use Cases 

Key Features Use Cases 
Contact Management This feature lets you store and manage all contact in a location. You can create contact profiles and update them as needed. 
Sales PipelineThis feature offers a visual sales pipeline that lets you track deals and sales opportunities. You can categorize options according to varying stages, for example: “Prospect,” “Negotiation,” “Closed-Won,” or “Closed-Lost” etc. 
Email IntegrationThis feature integrates with popular email providers, making it easy to synchronize emails with contacts and access your history in the CRM solution. 
Document Management This feature allows you to attach and store documents regarding specific contacts or deals, ensuring relevant data are categorized in one place. 

Pricing 

Capsule offers 3 pricing plans that range between £14/ month to £42/ month. Here’s a more detailed breakdown of the packages: 

  • Professional: £14/ month
  • Teams: £27/ month
  • Enterprise: £42/month 

Software 8: SevenRooms 

SevenRooms help make your data more effective by setting up a centralized hub for hospitality guest engagement. These fully integrated front-of-house solutions enable you to capture and aggregate important data about each guest’s profile. 

With this software, your team easily leverages that CRM data to deliver apt and exceptional experiences through targeted campaigns.

Key Features and Use Cases 

Key Features Use Cases 
Customizable Guest Tags It applies tags to guest profiles, enabling you to configure your reservations and orders based on visitors’ preferences.
Smart Database SegmentationThis feature keeps your relationship with clients in check by documenting experiences, and special menus according to your customers’ favorites and purchases. This way, you can always personalize offering to recurrent visitors.
CRM POS Integration It seamlessly integrates with your existing POS system by helping you track orders, and spend history in real-time. It features a live spend feature that regularly tracks table spending to find the biggest spender.

Pricing 

SevenRooms offers a custom pricing plan. For the precise cost, you’ll need to contact the company through the website. 

Software 9: BookingWhizz 

BookingWhizz is software that helps your hotel to attract more guests. It works by offering 

Enhanced guest experiences and helped hotels to make decisions about plans, travel accommodations, and packages. All this contributes to achieving better customer satisfaction and trust. 

Key Features and Use Cases 

Key Features Use Cases 
Email Campaign Builder This drag-and-drop email builder helps to run campaigns effectively. It is good for quick email production as you only have to move content modules and edit them with drag-and-drop simplicity.
Dynamic Room Upgrades It mines data based on a visitor’s past experiences and suggests discounts to encourage upgrades. 
WhatsApp IntegrationIt provides a medium to track orders and complaints made on WhatsApp. This way, you can track customer interaction on WhatsApp through a centralized platform. 

Pricing 

BookingWhiz offers a custom pricing plan. As such, you’ll only pay for the features you need. 

Software 10: Experience CRM 

Experience CRM for hotels takes care of customers’ reservations and helps provide a desired outcome. It ensures that your information is centralized, usable, and optimized to increase your revenue.  

Due to the Unique Customer Repository, you can automatically update and duplicate customer cardexes. It retrieves the information that customers submit, and segments them based on their desires, offers them tailored service, and encourages them to leave favorable reviews.

Key Features and Use Cases 

Key Features Use Cases 
E-Reputation It helps you analyze your reputation on the internet, follow its evolution, and track your rating and reviews, and opinions about your product on the internet.
Email Campaigns It increases direct bookings and reduces the commission paid to OTAs. It automates the process of sending personalized emails to your customers according to their segmentation. This tool helps you create your newsletters.
Hotel GroupIrrespective of your hotel chains, this feature helps you access your database on a single page. 

Pricing 

  • MARKETING Plan: 105€ + 1€ per room
  • GUEST RELATION Plan: 130€ + 1€ per room
  • All-In-ONE CRM Hotel Plan: 210€ + 1€ per room

Summary 

The best CRM software for hotels helps streamline customer acquisition, booking, marketing activities, visitor reviews, and queries. CRM in the hospitality industry guarantees that user onboarding and retention strategies attain optimum productivity. 

The best CRM software for hotels is tools appropriately tailored to streamline customer onboarding and management practices by hotels, and help them mine, centralize and organize visitor data.  As you read this article, you’ll learn about the best CRM software for the hospitality industry, its key features, and cost implications. However, we’ll first answer the question “What is CRM software…